Once the new features on social media platforms get announced, social media marketers often try to determine the cost and the benefits of using particular features for their business. They need to decide whether the cost of learning how to use a new feature will be worth it, and whether or not it would translate into extra engagement and sales.

The Instagram Guides feature is a new way to share information and recommendations with your followers. Effectively, when creating a Guide, you are creating a blog post that is comprised of other Instagram Posts but is built into the Instagram platform